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Last updated on the 25th August 2016

The information below was in reference to a previous black friday promotion, and is included simply as a reference.

I was looking around the garden industry online during my black friday deals research, and came across this black friday Winawood™ bench deal from Gardencentreshopping, where you are guaranteed free delivery and a major discount on all products!

Winawood™ Bench Deal Gardencentreshopping
Winawood™ Bench Deal at Gardencentreshopping.co.uk

As far as I could tell from their facebook page, the deal is only valid until midnight tonight, so they are clearly trying to play up to the public black friday trend, one of the very few I have seen in the garden industry in 2014. As the market tends to be a bit older, they do not make hasty decisions, and also don’t conform to the standard online behaviours of traditional shoppers.

Gardencentreshopping Facebook Image
Image from Gardencentreshopping Facebook Campaign

This advert can also be found spread across twitter and google plus respectively, and shows a dedication to creating a buzz, all at the same time, in an attempt to boost sales, which will clearly be lacking in the garden industry currently during the Winter months!

Black Friday is like a stain across retailers, leaving room for only the most dedicated, and the most rutheless

John, November 2014.

The video above is another little piece of promo material I found when digging around about the company, and they are clearly making efforts to create a profile in the industry on all platforms.

About Author

John Freedman

John Freedman is a passionate and enthusiastic gardener based next to Sherwood Forest in Nottinghamshire. He makes it his life mission to improve the local ecosystem through sustainable planting and biodiversity projects. You can contact him at [email protected]

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